Jennifer Perry and Jessica West. SUBMITTED

Jennifer Perry and Jessica West. SUBMITTED

This week’s cup of coffee was with Jessica West, Owner of Dreaming of Denim, an online boutique based in Hendersonville.

Jessica and I met by happenstance about a year ago, when I saw one of her custom-made t-shirts online and thought it would be perfect to wear occasionally at work. The t-shirt, which had a sparkly “H” logo on it for Hendersonville High School and a unique bleached design, was a perfect shirt to wear on Fridays, to show local team spirit.

When I met Jessica to pick up the shirt, we hit it off immediately! She has a warm personality and I feel like she could talk to just about anyone. At that time, she was working full-time in the Marketing department at Gordon Food Service and had recently started her t-shirt business on the side.

Originally from Michigan, Jessica graduated with a marketing degree from Grand Valley State University and got linked up with an internship at GFS through a mutual connection. That internship blossomed into a full-blown marketing career. About ten years in, Jessica received the opportunity to move to the Nashville area to cover a large territory and took it.

Unfortunately, once COVID-19 hit, so did layoffs, and Jessica lost her marketing job of almost 20 years at GFS. Rather than let circumstances get her down, Jessica chose to use this time to focus on rediscovering her creative side. The business that had previously been merely an outlet for her, now had the potential to help support her young family.

Dreaming of Denim, now in its second year, offers blankets, tumblers, ornaments, garden flags and table runners. And of course, t-shirts of all kinds, including spirit wear for any school around town, inspirational quotes, and shirts that have kitschy little sayings on them like “Hot Chicken & Waffles 2020,” and “Adulting: 1/5 stars, Would not recommend.” Additionally, she can offer any custom phrase or design by request. As a matter of fact, she’s inspired my inner creative t-shirt designer that I didn’t even realize existed! Keep your eyes peeled for more on that.

Visit to check out some of Jessica’s existing designs, or to contact her about an idea you may have for an upcoming event. It was so much fun meeting up with you for coffee, Jessica! I hope to see you a lot more in the future.

Jennifer Perry is mom, wife, and an active member of the community that enjoys networking and giving back whenever possible. Reach her at

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